Here is a description of the Vibrastrait from Brocato "It's unique combination of heat and vibration means hair glides through effortlessly between the plates for smoother, straighter locks. The oscillating movement removes kinks and creases, while tourmaline ceramic plates seal in moisture and keep hair silky smooth for days. With no pulling or tugging, hair damage is virtually non-existent! Variable temperature settings can be adjusted for fragile to thick, course hair. Rapid heat up and automatic safety shut-off feature make this flat iron a must have! Take hair beyond the ordinary...to the extraordinary! Perfect for all hair types & textures and for those that want to create smooth & shiny styles!" It also claims to shorten the time you spend straightening your hair by 30% which I would agree with since I don't end up going back over sections of hair to try and remove creases or smoothing my hair like with other irons. You can purchase it from ULTA both online and in stores or from Brocato directly or from sellers on Amazon as well, however you can only register the iron for the 3 year warranty if it is purchased from a certified Brocato dealer. In addition to the 1" size I have, the Vibrastrait also comes in a 1/2" and 1 3/4" size as well.
Now, this brings us to the potential dupe I recently stumbled upon while shopping at Target; the Revlon Style Expert 1" Vibrating Digital Flat Iron that is apparently a Target exclusive. This vibrating flat iron retails for $39.99 and is currently on sale for $35 at Target both online and in stores.
Now, this caught my eye because the body of the iron looks EXACTLY like the Brocato Vibrastrait, just without the signature green plates. Let's take a closer look side-by side with the Brocato.
So, as you can see the body style is the same. The buttons are the same. The clear plastic and silver window on the top is the same. From the manufacturer, "Revlon The Style Expert Introducing
our 1st ever Vibrating Digital Straightener. This unit comes with
mineral conditioning crystals that create healthy beautiful hair while
ceramic generates a gentle heat, reversing the effects of damage.
1. 1" Vibrating Plates
2. Ceramic, Tourmaline, Ionic Technology
3. Precise Digital Temperature Display
4. 30 second heat up
5. Auto Off
6. On/Off Switch"
1. 1" Vibrating Plates
2. Ceramic, Tourmaline, Ionic Technology
3. Precise Digital Temperature Display
4. 30 second heat up
5. Auto Off
6. On/Off Switch"
This does not have an auto shut off and has a maximum temperature of only 420 degrees (I am not sure what the minimum is). Also, I am not sure what "
mineral conditioning crystals" are and what they do/how they work on a flat iron haha. But it does claim to be tourmaline ceramic the like Vibrastrait. Now I considered picking it up for $35 to do a true comparison for you. However, I pulled up reviews on target.com on my phone in the store and saw it had a 1 star review and everyone that bought it returned it pretty much. In contrast, the Brocato Vibrastrait has a 4.7 star average review on Ulta.com. So, I think the Revlon imposter version is not the same quality as the Brocato, despite the visual similarities.
So, if traditional flat irons just never work for you and you think a vibrating one may be the answer, I would recommend splurging for the real deal Brocato. If you decide to try the Revlon, let me know what you think in the comments. But hey, at least Target has a good return policy! I may go back and pick one up just to try and let you know how it compares; if I do I will edit this post.
Dupe status: imposter. The Revlon looks the same, but is much lower quality than the original from Brocato.
Thanks for reading!
-Jessica